Marketing and Advertising

GPS satellite signals aren’t yet reliable enough to penetrate the walls of public indoor environments like malls, entertainment venues, casinos, hotel and resort facilities, and hospitals. Moreover, existing non-GPS solutions are rarely precise — which is why our client’s solution, which boasts a horizontal accuracy of 1-3 meters, has swiftly captured considerable market share.

Our client, an IT entrepreneur in Natchez, asked us to develop a solution that connects Natchez businesses and organizations with the local community. In response, Sibers developed a website that allows businesses to register, create, and schedule push notifications. iPhone and Android apps were built to supplement the website, allowing Natchez residents to receive the notifications. Today, this scalable solution is employed in multiple cities in the US and the UK.

Originally developed for one particular hotel chain, the system has since greatly expanded its global footprint, and the client now offers the application as an SaaS that’s used by multiple luxury hotel chains worldwide. The proof is in the pudding: statistics show a spending increase of 23% from each guest who receives personalized advertisements through the system.